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unseen 99% of Italy
Visit Italy launches a campaign that gets everyone talking: mass tourism, sustainability, and the future of travel. Are you ready to learn more?
Read moreItaly’s Spotlights
72 hours in
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Things to know
Explore Italy
Italy, the most beautiful country in the world
In 2026, Luminous Destinations is born, the award created by Visit Italy as a cultural response to overtourism.
City Passes: the easiest way to explore Italian cities
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