Trasparency

Visit Italy is an independent cultural platform that tells the story of Italy and works with regions, institutions, and businesses to showcase the country.

We believe that trust is built through clarity. That’s why we always distinguish between editorial content and content created in collaboration with our partners.

• Editorial content: articles, insights, and reflections produced by the Visit Italy editorial team, without any financial relationship with third parties.
• Collaborative content: editorial projects developed together with municipalities, institutions, or partner companies. In these cases, we clearly state it with labels such as “In collaboration with [Partner]”, “This content also features Visit Italy partners”, or “Visit Italy Partner”.
• Showcase pages (Excellence Ambassadors): dedicated partner pages that explicitly display the labels “Excellence Ambassador” and “Visit Italy Partner”.
• Lists and guides: if they include destinations or partner businesses, we state it clearly at the beginning with a note such as “This content also features Visit Italy partners”.

For us, transparency means:

• clarity from the very beginning (the label is always placed at the top of the article, above or just below the title);
• consistent use of the term Visit Italy Partner to identify collaborators;
• coherence between our editorial work and commercial projects, keeping the two clearly separate.

This choice reflects our vision: to tell the story of Italy with authenticity, respecting our readers while enhancing the value of the regions we collaborate with.