Motor Bike Expo Verona is the event that all enthusiasts cannot miss, the largest exhibition in the world dedicated to the customisation of motorbikes. The spirit of MBE is style, emotion and spectacle, a mix that makes it an unmissable event for those who love to feel the adrenaline rush down their spine and the sense of freedom that only a motorbike can give.
What is Motor Bike Expo Verona and why is it so popular?
MBE is not just a trade fair, it is a real style and trend event dedicated to the universe of two wheels, where the motorcyclist is at the centre and can find all the news about accessories, clothing and components of the most famous brands in the industry.
The kermesse involves all sectors, from custom to cafe racer, sportbikes, racing bikes, touring and beyond, and also includes the most advanced technologies such as the world of electricity; here visitors can find unique customised pieces by internationally renowned tuners, get in touch with the best customisation workshops and the most important motorbike manufacturers displaying their latest models.
But that's not all: the programme is always full of exhibitions featuring expert riders challenging the law of gravity, workshops, competitions, awards ceremonies and contests. And then there is the "fuorisalone" (outside the exhibition): during the four days in which MBE takes place, collateral initiatives are organised throughout the city of Verona, such as shows and events dedicated to the general public, but also various private parties. Among the contests, the most coveted is the MBE Award, the competition organised by Motor Bike Expo where a world-class jury elects the "King of Verona", i.e. the best tuner and the best bike of the edition. In the outdoor areas, MBA saw challenges between the world's greatest stuntmen, Urban Enduro races and shows by the Police School of Mirabilandia Amusement Park. There were also initiatives for children such as the area dedicated to mini-bikes, driving school opportunities for beginners and test rides of the new models presented on the market.
The numbers of the event
The four-day kermesse can attract more than 170,000 visitors and 700 exhibitors to the Verona exhibition centre in 100,000 m2 of space, more than 600 journalists from 23 countries, more than 2000 models on display and more than 100 events including shows, performances and conventions. These are the figures for the January 2020 edition, confirming the fair's constantly growing trend.
The "MBE special edition" 2021 will take place from 18th to 20th June and, to help companies wishing to return to international trade fairs after the lockdown period, Sace Simest, the "Cassa Depositi e Prestiti" company, has arranged financing at subsidised rates and contributions towards expenses. The programme of the event will soon be available on the official website.
The world of two-wheelers can't wait to restart their engines. And it's only a very short time away.Organised by Veronafiere Spa18th-20th June 2021Veronafiere Exhibition Centre, VeronaPaying event www.motorbikeexpo.it/en/