Where and what to buy for an authentic shopping experience in Venice

Venice is not only one of the most beautiful cities in the world and a dream travel destination, but it is also a shopper’s dream. From elegant boutiques tucked away in centuries-old alleyways to artisan workshops crafting timeless pieces by hand, Venice offers a one-of-a-kind shopping experience. But where do locals go? And what are the truly authentic souvenirs worth packing into a suitcase during a vacation in Venice?

Whether you're hunting for hand-blown Murano glass, exquisite lace from Burano, or want to score high-end fashion at outlet prices, Venice has something for every taste (and budget). In this ultimate guide, we’ll take you through the best spots for an unforgettable shopping experience in Venice, plus a bonus tip for those who want to mix designer labels with local flair.

Venice is not only canals and gondolas, but it is also the homeland of some of the most famous and ancient artisan traditions, such as the art of blown glass, papier-mâché carnival masks, and handmade lace. Shopping for one of these incredible and beautiful items during a vacation in Venice is not like buying a mass-produced trinket or plastic gondola; it's about taking a piece of authentic Venetian artistry, history, and culture home with you.

From historic workshops to bustling markets, we'll guide you through the city's hidden gems and introduce you to the unique items that define Venetian craftsmanship. Visiting one of the most famous blown glass factories on the island of Murano or exploring one of the oldest places where handmade lace is still made on the island of Burano is an experience that is worth it during a vacation in Venice, not only for the shopping but also as a trip into the essence of Venetian history.

No one visits Venice without buying at least one of its famous souvenirs, since these aren't just things to buy; they're pieces of the city's soul. Murano glass is an art form with a history stretching back over 1,000 years. The island of Murano is the epicenter of this craft, and watching a master glassblower at work is an experience in itself. While you can find Murano glass throughout Venice, buying directly from a studio on the island ensures authenticity.

The iconic Venetian Carnival mask is a symbol of mystery and tradition. Forget the cheap, plastic versions; the real deal is a work of art, often handmade using traditional techniques like papier-mâché and decorated with gold leaf, feathers, and elaborate paintwork. The island of Burano is famous for its intricate, handmade lace. This art has been passed down through generations of women, and buying a piece of Burano lace, even though it is a significant investment, is like owning a piece of living history.

Venice is a labyrinth of charming streets and canals, each offering its own unique shopping atmosphere. The Rialto Market is the place where locals have been shopping for centuries. While the fresh fish and produce are tempting, the surrounding streets are dotted with artisan workshops, leather goods stores, and local fashion boutiques. In nearby San Polo, shops sell handmade paper, calligraphy tools, and other traditional crafts that have a long history in the city.

Quieter and more authentic than San Marco, Dorsoduro is home to many of Venice’s emerging artists and designers. It’s the perfect place to find art galleries, indie fashion labels, and ceramic studios with a more contemporary twist. This area is also great for buying original artwork and decorative pieces that reflect Venice’s unique aesthetic, beyond the usual souvenirs. Calle Larga XXII Marzo is Venice’s most prestigious shopping street, lined with international fashion houses like Gucci, Prada, and Bottega Veneta. It’s ideal if you're looking for luxury fashion, jewelry, or elegant leather accessories.

For those who want to take their shopping spree to the next level, a short trip outside Venice offers a fantastic opportunity to find high-end fashion and designer brands at incredible prices. The Noventa di Piave Designer Outlet is a must-visit destination if you want to experience a great shopping day.

Located just less then 30 min drive from Venice, it’s home to a huge selection of international and Italian luxury brands. You'll find everything from designer handbags to stylish clothing and accessories, all in a beautiful setting inspired by Venetian architecture. With more than 160 stores offering up to 70% off top brands like Armani, Versace, Dolce & Gabbana, and many other Italian fashion brands, it's the perfect way to combine a shopping session with a vacation in the beautiful city of Venice.

The top areas are Rialto, Dorsoduro, and San Polo, where you’ll find artisan workshops and local products.

The most renowned areas for luxury shopping are San Marco and Calle Larga XXII Marzo.

It depends: luxury shopping can be pricey, but there are also many authentic handcrafted products available at affordable prices.

You’ll find the best prices and most genuine selection in artisan workshops and local markets around Venice.

Yes, the Noventa di Piave Designer Outlet, at less then an hour from Venice, offers significant discounts on designer brands and high fashion compared to retail stores.

Always ask about the artist or the production process, and avoid shops selling mass-produced souvenirs.

Look for the “Vetro Artistico Murano” trademark and a certificate of authenticity. The safest option is to buy directly from a trusted workshop on the island of Murano.