The Rome taxi service travelers have trusted for over 30 years in Rome

Few cities in the world can overwhelm the senses quite like Rome. The moment you step out of the airport, for many international travelers, one of the very first practical questions quickly arises: “How can I move around Rome without stress?”

Navigating taxis, apps, public transportation and fares can feel confusing. After a long flight, what you are really looking for is reliability, transparency and safety. Knowing that someone is waiting for you, being aware of the price in advance and avoiding unclear services, all become part of the travel experience itself.

This is one of the reasons why many visitors rely on Samarcanda Taxi, one of Rome’s historic taxi cooperatives, that has become a familiar presence for travelers looking to experience the city in a simple and relaxed way.

Samarcanda is one of those places that many travelers discover almost by chance during their first stay in Rome, and it has since become a reliable point of reference for their safe travels in the Eternal City. The experience was so positive that they recommended Samarcanda to friends and acquaintances upon their return home.

Moving around Rome means becoming part of a vast, multifaceted city where, alongside world-famous landmarks, creative suburbs, small surrounding villages, and particular itineraries difficult to reach without a private vehicle coexist.

For many travelers, their first encounter with the Eternal City begins with the airport transfer itself and immediately finding an organized service completely changes your experience of arriving in the city. No uncertainty, no need to instantly understand how local transportation works: just the feeling of finally being able to relax and start the holiday!

Samarcanda has developed personalized itineraries and transfers designed for travelers who want to explore places that are not easily accessible by public transport. Some visitors choose to head to Tivoli to visit Villa d'Este, Villa Adriana and Villa Gregoriana all in the same day, others prefer to explore Ostia Antica, the landscapes of Tuscia, the Park of the Monsters in Bomarzo or more distant destinations such as Siena and Amalfi.

There are also more unusual experiences, including tours dedicated to the Rome of Pier Paolo Pasolini in the Pigneto district, as well as routes through murals and suburbs that reveal a version of the city far removed from the typical tourist imagination.

When visiting a large city like Rome, comfort often comes from the most practical details.

Knowing you can rely on a service operating 24 hours a day, being aware of the fare before departure, booking through an app and having the certainty of finding a professional driver even at odd times of the day, makes moving around the city both easier and safer.

This is also why Samarcanda has become, over the years, a point of reference not only for Romans, but also for many international travelers and several 4 and 5-star hotels across the capital.

One of the most appreciated aspects is transparency of the price: thanks to the online platform, travelers can purchase fixed-price rides in advance, including transfers between Aeroporto di Roma Fiumicino and the city center. For those arriving from abroad, eliminating uncertainty about the final fare means starting the trip with complete peace of mind.

The Samarcanda Plus app, not only allows users to book taxis in Rome, but also to purchase Trenitalia tickets, pay for parking in hundreds of Italian municipalities and purchase tickets for Rome's public transport services.

Accessibility also plays an important role. Samarcanda provides services for disabled passengers in the municipality of Rome and has joined a project to make the capital increasingly inclusive and accessible, thanks in part to a fleet of 21 vehicles equipped with ramps and systems dedicated to passengers with limited mobility.

The taxi service with platform is also available to tourists through advance booking, while the company’s website (https://065551.it/en/) is currently undergoing important updates aimed at improving digital accessibility for users with visual and cognitive disabilities.

In a city often perceived as complicated to live in, all this contributes to the feeling of being able to move around easily, a key aspect even for those who are traveling.

Samarcanda was founded in 1992 by ten visionary taxi drivers who set themselves the goal of offering the best service to customers. The cooperative was born not as a business venture but from an act of solidarity: a taxi driver suffered a stroke and some colleagues decided to help him by devising a mutual support system to allow those in difficulty to continue "working."

An origin story that still defines the cooperative’s philosophy today: putting people before business.

Over the years, Samarcanda has also shown a remarkable ability to anticipate change. In the 1990s, it introduced air conditioning and card payments across its entire fleet, long before they became common standards in the sector.

In 1996, it became the first taxi dispatch center in Europe to adopt satellite GPS localization technology, eliminating the annoying daytime radio speaker and revolutionizing the taxi assignment system, ensuring customers get a taxi in the shortest possible time.

Further strengthening the cooperative's standing in the industry are the accolades it has received in recent years: Samarcanda is the first and only Italian radio taxi to have received the TripAdvisor Travellers' Choice award every year from 2021 to today, an award given to global businesses with the highest and most consistent reviews over time.

Those who visit Rome mostly remember the monuments, the piazzas, the sunsets and the incomparable feeling of being in an Eternal City where the past coexists side by side with the present.

Equally important is everything that helps make the journey truly enjoyable from beginning to end.

A reliable transportation service accompanies every moment of the trip: arriving after a long flight, returning to the hotel at night, reaching lesser-known places and simply having the reassurance that someone knows the city well enough to navigate its traffic and less central streets with ease, to move freely and discover the beauties of our city.

And this is precisely the role Samarcanda has built over time in Rome: a network based on trust, local knowledge and the ability to make a complex city far easier to experience.

We want to make every taxi journey a memorable experience.