Le Marche arrives in the heart of New York City. Learn more about the latest campaign created by Visit Italy.
Until June 3, the beauty of the Marche region will be featured in Times Square, the heart of New York City, where the "Marche: Italy's Best Kept Secret" campaign will tell the wonders of the area. The region's breathtaking scenery will be shown on large displays spread throughout the area, which is traversed by more than 450,000 people every day.
The campaign was created in collaboration with the Marche Region by Visit Italy, the first independent Italy promotion channel in the world, and has already achieved more than half a million views on social media in the first 15 days since its launch. The goal is to intercept more and more international travelers, thanks to the increase in arrivals from abroad recorded in the last two years and the presence of foreigners, which in 2023 reached 1,714,808 in the region.
The campaign's short videos aim straight at the center of the target: Times Square, the square by definiton. They were created to showcase the beauty and authenticity of Le Marche, with the desire to let all viewers discover the region's cultural heritage, unspoiled nature, typical cuisine and hospitality. The "Marche: disconnect your mind" campaign is an unmissable opportunity to let the world know about the beauty of Marche and to promote the region in an original and engaging way.