Florence Pass: the new smart City Pass to discover Florence is now live

Starting today, there's a new way to experience the best of Florence: the Florence Pass.

Visit Italy’s new city card gives you a comfortable, flexible, and fully digital way to explore the city—offering fast-track access to Florence’s most iconic attractions.

Following the success of Naples Pass, Venice Pass, and Visit Rome Pass, Visit Italy proudly presents its fourth official city pass, designed to give you fast access to Florence’s top attractions while keeping everything conveniently stored on your smartphone. With Florence Pass, you can book ahead, skip the lines, and explore at your own pace!

Florence is an open-air museum, a city filled with history, art, and timeless beauty. With Florence Pass, you gain access to more than 10 must-see attractions, including:

- Uffizi Gallery
- Giotto’s Bell Tower
- Pitti Palace
- Boboli Gardens
- Brunelleschi’s Dome

And many more! Whether you're admiring Renaissance masterpieces, climbing historic towers, or strolling through breathtaking gardens, Florence Pass ensures you skip long lines and make the most of your visit.

But Florence Pass is more than just an entry ticket—it’s your personal digital guide. With its interactive app, you can navigate Florence like a local, with detailed maps, expert tips, and suggested routes to experience the city like never before.

Florence Pass is designed for all kinds of travelers. You can select from pre-made packages or create your very own customized pass.

- Florence Pass Light: 3 attractions + interactive app with maps and travel tips

- Florence Pass Full: 4 attractions + full digital guide

- TailorTrip: Create your own custom pass, selecting up to 11 attractions

With Florence Pass, exploring Florence is simpler than ever:

✔ Book and manage everything from the app

 ✔ Save time by skipping long queues

 ✔ Travel smart with digital tickets—no printing required

 ✔ Enjoy a flexible, fully personalized experience

Whether you're here for the art, history, or simply the magic of the city, Florence Pass is the smartest way to experience Florence. Easy to use, completely digital, and designed to give you a tailor-made experience, this city pass lets you focus on what really matters—enjoying every moment of your trip.

Don’t miss the chance to visit Florence with maximum freedom and zero stress. Get your Florence Pass today and start your Renaissance adventure.