Sardinia on the Road: the last stop is the city that never sleeps. Authentic Sardinia enchants Times Square. Find out what happened.
The journey of Sardinia on the Road, the campaign created by Visit Italy for Salude&Trigu, reaches its grand finale in the city that never sleeps: New York. After traveling across Italy—stopping in North Sardinia, Naples, Rome, and Milan—the journey arrives in the heart of the world, Times Square, for an event that celebrates Sardinian culture on a global scale.
Sardina on the Road: the Final Stop of the Campaign
The campaign’s final chapter was marked by an unforgettable spot projected on the massive screens of Times Square, captivating the attention of passersby. The visuals, showcasing the journey through Italy, culminate in a vibrant display of Sardinian culture, with traditional costumes taking center stage.
Times Square, with its dynamic energy and dazzling screens, became the perfect stage to bring Sardinia’s timeless traditions to a global audience. The intricate embroidery, vivid colors, and evocative melodies transformed one of the world’s most iconic urban spaces into a universal tribute to the beauty and history of the island. Images of these exciting moments were then shared on Visit Italy's social channels.
Times Square: The World discovers the magic of sardinia
New York, a global crossroads of cultures, was the ideal setting to conclude this extraordinary journey. Times Square, a symbol of modernity and cultural exchange, embraced the essence of Sardinia, showing how a millennia-old tradition can find resonance even in the most contemporary and dynamic settings.
The images of traditional Sardinian costumes and dances, projected on the giant screens, mesmerized an international audience. Visitors from all corners of the world paused to admire this unique celebration, captivated by the majesty of Sardinian culture, which proved its power to inspire beyond Italian borders.
Awe and Curiosity of people in Times Square
At Times Square, the spot created a profound impact. New Yorkers and international visitors stopped in their tracks, marveling at the intricate details of the costumes and the graceful moments of Sardinian music and dance. The contrast between the city’s bustling energy and the solemn beauty of the visuals turned the square into a window onto Sardinia.
The crowd responded with enthusiasm, capturing the moment with photos and videos, which they shared across social media platforms, further amplifying the campaign’s reach. Sardinia’s message of beauty and authenticity resonated far and wide, fueled by the vibrancy of the American metropolis.
A universal message beyond borders
The New York stop was more than just a grand finale—it was a statement of purpose. Sardinia, with its millennia-old traditions, showed itself to be not only a land deeply connected to its past but also a culture ready to engage with the present and envision the future.
With its projection in Times Square, Sardina on the Road achieved its most ambitious goal: bringing an authentic and extraordinary image of the island to a global stage.
No longer seen merely as a destination for idyllic beaches, Sardinia revealed itself as a land of living, deeply rooted traditions, ready to captivate anyone, anywhere. The journey ends here, but Sardinia will continue to tell its story, inspiring all who wish to discover it. Are you ready to be enchanted by the magic of Sardinia?
