When you talk about Italy around the world, many are the images that come to mind and fill the speeches of the interlocutors; Italy is one of the most famous and beautiful countries in the world, its fame has often influenced the style, traditions and cultures of other countries, just think of the habits related to food such as pizza or the pleasure of sipping a good wine, or the charm linked to the sartorial clothing produced in Italy. All these habits were born thanks to the fascination exercised by a certain "savoir-vivre" often attributed to the Italian people, but also thanks to the appreciation of many products and the trust in both artisan and industrial production that in certain fields, in Italy, reaches a level of absolute excellence.
The "Made in Italy" brand was born from the need to safeguard local production to protect and preserve not only Italian entrepreneurs and workers, but also the quality of the products sold, yet despite the importance of safeguarding Italian excellence, it was only in 1999 that the brand was born, while a law that punishes counterfeiters dates back to 2004. Made in Italy is so important that it is in seventh place as an index of consumer satisfaction all over the world, and is the third most famous brand in the world after Visa and Cocacola. In short, we are talking about a heritage of inestimable value, a heritage that must be preserved and jealously guarded. Let's see some of the main voices in which the made in Italy is articulated and realized-
Artigianato Made in Italy
Design Made in Italy
Enogastronomy: the tasty part of Made in Italy
Made in Italy fashion and haute couture
Without fear of denial, it can be said that Italy today is at the forefront and world leader in design and fashion.