When you talk about Italy around the world, many are the images that come to mind and fill the speeches of the interlocutors; Italy is one of the most famous and beautiful countries in the world, its fame has often influenced the style, traditions and cultures of other countries, just think of the habits related to food such as pizza or the pleasure of sipping a good wine, or the charm linked to the sartorial clothing produced in Italy. All these habits were born thanks to the fascination exercised by a certain "savoir-vivre" often attributed to the Italian people, but also thanks to the appreciation of many products and the trust in both artisan and industrial production that in certain fields, in Italy, reaches a level of absolute excellence.

The "Made in Italy" brand was born from the need to safeguard local production to protect and preserve not only Italian entrepreneurs and workers, but also the quality of the products sold, yet despite the importance of safeguarding Italian excellence, it was only in 1999 that the brand was born, while a law that punishes counterfeiters dates back to 2004. Made in Italy is so important that it is in seventh place as an index of consumer satisfaction all over the world, and is the third most famous brand in the world after Visa and Cocacola. In short, we are talking about a heritage of inestimable value, a heritage that must be preserved and jealously guarded. Let's see some of the main voices in which the made in Italy is articulated and realized-

Artigianato Made in Italy

One of the peculiarities of the Italian economy, so much so that it is still considered a strategic asset of the Italian system today, is craftsmanship. The economic backbone of Italy is made up of small and medium enterprises, this originates from historical and political reasons that have their roots in past centuries, and yet this has given space to great craft traditions: think, for example, the ceramics of Capodimonte, Murano glass, or goldsmithery and textile sector in Veneto. Without forgetting the peculiarities of Sicilian handicraft, such as the great production of carpets or terracotta objects. In short, travelling far and wide across Italy, specific characteristics will emerge where culture and traditions merge in the hands of wise and expert masters.

Design Made in Italy

Italian Design was born at the turn of the two World Wars and precisely between the Monza biennial and the Milan triennial, respectively in 1930 and 1933. This sector immediately had a very strong influence around the world and went through many phases, from its flowering it was divided into engineering and architectural design, and then immediately moved on to the great industrial production of the years of the Italian economic boom, the 60s. Italian design has travelled throughout the 20th century, leaving an indelible mark on the way the shape of everyday objects is perceived in contemporary industrial society. This Italian way has succeeded in developing a design culture capable of combining the country's rich tradition of craftsmanship with an anti-modern inclination, while at the same time maintaining a strong tendency to experiment with patterns and shapes. To date, the sector in which Italy is world leader is that of furnishings.

Enogastronomy: the tasty part of Made in Italy

Enogastronomy is probably one of the driving sectors of Italian tourism, according to many researches it is estimated that about one tourist out of four decides to visit Italy because of food and wine. In short, the Mediterranean diet is one of the major attractions of tourism around the world, typical Italian products such as pasta, parmesan cheese, buffalo mozzarella, pizza, polenta, these and many other products contribute to the Italian success around the world, without forgetting the great variety and choice of wines, from Barolo to Chianti through Brunello, the offer is truly incomparable.

Made in Italy fashion and haute couture

Italian fashion is one of the most important in the world together with that of New York and Japan. The fundamental centers of fashion in Italy are Milan, Rome and Florence, even if the exclusive importance of Milan is unanimously recognized by all, so much so that it was elected world capital of fashion in 2009. In fact, Milan is home to the most important Italian brands, which in turn are reference points for fashion around the world: Valentino, Versace, Dolce & Gabbana, are just some of them. Rome is another fashion house, a peculiarity of the city is the presence of great jewellers such as Bulgari, Fendi, Gattinoni, Renato Balestra and Laura Biagiotti. Finally, in addition to boasting prestigious names such as Roberto Cavalli and Gucci, Florence also hosts an internationally renowned exhibition such as Pitti Immagine every year. The international success of these brands originates and is accompanied by that of the great Italian tailoring tradition, which makes many Italian cities, such as Naples, true homelands of tailor-made suits.

Without fear of denial, it can be said that Italy today is at the forefront and world leader in design and fashion.

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