Milan Fashion Week will take place from 22 to 28 February 2022. Let's discover the event and how to live it, even if you're not an industry insider!
The spotlight is on the Italian fashion capital: Milan Fashion Week is just around the corner. The city will become the unconditional queen of fashion worldwide during these magical days, hosting the Fall Winter 2022-2023 Women's Fashion shows.
In an atmosphere of almost normality, there will be great returns and emerging talents. More and more brands are choosing to have their shows in attendance, setting up their runways in the most beautiful places in the city. Everything will be conducted in compliance with anti-Covid regulations. However, Milan Fashion Week Women's Collection is not "just" catwalks. It is a festival full of events, some by invitation only and others open to the public. It is a magical atmosphere of VIPs, models walking the streets, luxury and elegance. It is a city tinged with new colours to promote essential values. It is the limelight of a kingdom that only follows its own rules: nothing is excessive when it raises the flag of creativity. Today, more and more, the key themes are inclusion, uniqueness and sustainability. So beauty becomes 'good beauty', a powerful weapon to make our world a better place.
But how can we live all this? How did the Camera Nazionale della Moda Italiana (National Chamber of Italian Fashion) and its partners conceive the event? The programme offers 169 appointments, including 67 fashion shows (57 physical and 8 digital), 69 presentations (59 physical and 10 digital), 8 presentations by appointment and 9 events. Let's dive into this spotlight universe together, where the brakes are not on.
Here are the 5 things you have to know about this edition of Fashion Week and the best things to do in Milan to experience it like never before.
5. A must: a visit to the Fashion District and Galleria Vittorio Emanuele II
In Milan, there is a fabulous place called the Quadrilatero della Moda (the Fashion Quadrilateral). It is the luxury shopping district and is bordered by Via Montenapoleone, Via Manzoni, Via della Spiga and Corso Venezia; it includes elegant streets such as Via Santo Spirito, Via Gesù, Via Sant'Andrea, Via Bagutta and Via Borgospesso. Shopping addicts come here from all over the world to shop in the showrooms and boutiques, but even walking around and admiring the shop windows is like a mystical experience. With its extraordinary architectural beauty, the nearby Galleria Vittorio Emanuele II is also a shopping arcade with breathtaking venues and shops!
However, the Quadrilatero della Moda is also a place to breathe in the city's history through cultural experiences such as visits to museums. These include Museo Bagatti Valsecchi, in Via Gesù, a house-museum inspired by 16th-century Lombard homes, and Palazzo Morando, in Via Sant'Andrea, which houses the City of Milan's Fashion and Costume Museum.
Until 28 February, a rainbow light art installation will paint Via della Spiga to symbolise social inclusion and the enhancement of uniqueness. The creative hub Spiga 26, chosen by some Brands as the location of the new boutiques, will be entirely illuminated by a fuchsia light.
One more thing. Did you know that it is easy to meet many models and VIPs walking the streets during Fashion Week?
4. How to see the fashion shows
Unfortunately, the MFW shows are an exclusive event, forbidden fruit reserved for industry insiders, VIPs, wealthy clients or only accessible by invitation. Thus, influencers, fashion bloggers, pop stars, top models and journalists or specialised photographers can attend the shows. But don't worry, there are solutions to this too.
A maxi-screen positioned in Piazza San Babila will allow us to watch the event from the heart of Milan's Fashion District, but let's not forget the online channels.
On the milanofashionweek.cameramoda.it platform, the Camera Nazionale della Moda Italiana offers users the possibility of following the digital and live streaming of the fashion shows. There will also be a continuously updated section dedicated to the virtual showrooms, with photos and videos of the collections. The shows will also be visible on the YouTube Fashion Channel after the event. The contribution of the Social Networks could not be missing, from the Instagram profile of Camera della Moda to TikTok, Twitter, Facebook and Weibo. In addition, Tencent will act as an intermediary with the Chinese public.
But what if I told you that there are also ways to watch the shows in presence? Yes, you'll have a chance to hear the sound of heels treading the catwalks, smell the luxury in the air and feel the warmth of the spotlight on your skin. During fashion week, portals such as CharityStars sell tickets at auction. These are VIP tickets, the final cost of which may not be accessible to everyone. The proceeds are then donated to charity. It is possible to participate in more than one auction, but you have to be careful and quick to grab the tickets, which, of course, go fast! Alternatively, sometimes, after everyone who has a ticket and is on the list has entered, it can happen that the location is not full. In these cases, a small number of lucky people may be admitted to the events. With the anti-Covid regulations, this has become a relatively remote option, but you never know! So the only thing you can do is get to the venue and be patient.
In fashion, the capacity of design is fully exercised. [...] In its mission to discover innovation and quality, ADI is pleased to host the Fashion Hub at the ADI Design Museum, a place where technique and imagination are at home.
3. Fashion Week events open to the public
To experience all that Milan offers during Fashion Week, you can't miss the events open to the public. One of the most eagerly awaited is ‘BEYOND THE NORM. White Milano & System Preferences present a hybrid of fashion, lifestyle, exhibition and art performances’. It will be held at the MUDEC Museum from 25 to 27 February from 9:30 am to 6:30 pm.
There will also be the inauguration of a new Fashion Hub inside the ADI Design Museum (piazza Compasso d'Oro 1, entrance via Ceresio 7). Here, a room will be made available to the brands on the calendar and will be a space dedicated to promoting inclusivity and sustainability and supporting young people. The Hub will host various events from 23 to 28 February.
During Milan Fashion Week, IL PONTE CASA D'ASTE will house, in the rooms of Palazzo Crivelli (via Pontaccio 12), three exhibition days open to the public dedicated to the furnishings and wardrobe of the divine actress Valentina Cortese. ‘VALENTINA CORTESE | A diva's furniture and wardrobe’ is an initiative sponsored by the City of Milan and the Camera Nazionale della Moda Italiana. Proceeds will support the Istituto di Ricerche Farmacologiche Mario Negri (the Mario Negri Institute for Pharmacological Research) and the Piccolo Teatro di Milano (the Milan Small Theatre). The exhibition will be open on 25, 26 and 27 February from 10:00-13:00 and 14:00-18:00.
2. Exclusive events by invitation only
There are also some exclusive, invitation-only events extra to the fashion shows. These include the Opening of the new Fashion Hub at the ADI Museum on Thursday 22 February, and ‘BVULGARI B.ZERO1 AVRORA AWARDS | Celebrating women and their talent’, an event organised by Bvlgari and Vogue Italia on 27 February in the Bocconi University. Also on 27 February at 8.30 pm there will be a special screening of the documentary ‘Elio Fiorucci- Free Spirit’ at the Triennale Milano, as part of the official programme of the eighth edition of the Milan Fashion Film Festival.
1. Who will be showing at Milan Fashion Week: big names and emerging talents
Now we come to the real stars of Fashion Week: the designers. The big names include Gucci, under the direction of Alessandro Michele (after a two-year absence from the catwalks), and Bottega Veneta with its new creative director Matthieu Blazy. And then Trussardi, which has just renewed its Brand Identity and reinterpreted its logo, Diesel, Plein Sport and King Giorgio Armani. There will also be Fendi, Alberta Ferretti, Roberto Cavalli, Prada, Moschino, Versace, Dolce&Gabbana. According to industry experts, there is great expectation for the collections of Ambush and Palm Angels among the new names.
The Camera della Moda has been increasingly committed to promoting emerging talents in recent years. This season, it has launched a series of initiatives to give new Italian and international designers visibility. The Maison Valentino has joined in, hosting the show of an emerging brand on its IG channel @maisonvalentino from season to season. Marco Rambaldi is the first designer chosen for the debut of this project, and his show is scheduled for Wednesday, 23 February at 12.
Here is the official fashion show calendar for the MILAN FASHION WEEK F/W 2022/2023:
Wednesday 23rd February
11:00 Calcaterra - via Pergolesi 8
12:00 Marco Rambaldi
13:00 Diesel - via Moncucco 35
14:00 Fendi - via Solari, 35
15:00 Del Core - via Gugliemo Rontgen 1
16:00 AC9 - via Calabiana 6
17:00 Alberta Ferretti
18:00 N21 - via Archimede 26
20:00 Roberto Cavalli
Thursday 24th February
09:30 MaxMara - Piazza Lina Bo Bardi
12:30 Annakiki - via Calabiana 6
13:30 Anteprima (digital)
14:00 Prada - via Lorenzini 14
15:00 MM6 Maison Margiela
16:00 Daniela Gregis - Piazza Sant'Ambrogio 23
17:00 Emporio Armani - via Bergognone
18:00 Blumarine - via Valtellina 25
19:00 Moschino - via Piranesi 14
20:00 GCDS - via Besana 12
21:00 Plein Sport - via Manin 21
Friday 25th February
21:30 Tod's - via Palestro 14
10:30 Missoni - piazza Carlo Stuparich 1
11:30 Sportmax - via Senato 10
13:00 Etro - via Conservatorio 12
14:00 Onitsuka Tiger
15:00 Gucci - via Mecenate 7
16:00 ACT N°1
17:00 Elisabetta Franchi - via Turati 34
20:00 Palm Angels - via Da Udine 45
21:00 Philipp Plein - via Manin 21
Saturday 26th February
09:30 Ports 1961 - via Orobia 15
10:30 Ermanno Scervino
11:30 Budapest Select
13:00 Jil Sander
14:00 Dolce&Gabbana - viale Piave 24
16:00 Trussardi - piazza della Scala 5
17:00 Philosophy di Lorenzo Serafini - via Piranesi 14
18:00 Tokyo James
19:00 Ambush - via Moncucco 35
20:00 Bottega Veneta
Sunday 27th February
09:30 MSGM - viale Piceno 17
10:30 Ferrari - via B. Colleoni
11:30 DSquared2 - via Valtellina 7
12:30 Luisa Spagnoli - via Besana 12
13:30 Laura Bigiotti
14:00 Alexandra Moura
15:00 Giorgio Armani - via Borgonuovo
17:00 Francesca Liberatore
19:00 Aniye Records - via San Luca 3
20:00 Han Kjobenhavn
Monday 28th February
10:00 Joy Meribe
11:00 Munn (digital)
12:00 Vien (digital)
13:00 Fabio Quaranta (digital)
The programme is constantly updated, so check the Camera Nazionale della Moda Italiana website to stay informed.