Milan Fashion Week 2024: all you need to know

The spotlight is on Milan: Fashion Week is just around the corner. During these magical days, the city transforms into the unconditional queen of the world fashion to host the fashion shows of the most prestigious Maisons and emerging talents. It happens twice a year for men's collections and twice a year for women's collections. In January and February, the fall/winter collections are presented, and between September and October, the spring/summer ones are. For the occasion, the brands set up their runways in the most beautiful places in the city.

But is Fashion Week 'only' this?

Today, Milan is one of the international Big Four of fashion, along with New York, London and Paris. But how did it all begin?

In 1951, G.B. Giorgini presented Italian haute couture collections to foreign journalists and buyers in Florence: Italian fashion had won its rightful place worldwide. Taking inspiration from these fashion shows, Milan Fashion Week was born in 1958.

In the 1970s, however, Milan became the capital of Italian fashion in all respects. Here, at the first Milanese 'prêt à porter' shows at the Fiera di Milano, the protagonists of the catwalks were the collections of the big names we all know today. These included historic Milanese brands such as, among the pioneers, Walter Albini, Krizia and Missoni, joined in later years by Giorgio Armani, Versace, Dolce & Gabbana and Gianfranco Ferré. And then again, Florentine Maisons such as Gucci, Roberto Cavalli, Emilio Pucci and Ermanno Scervino.

Unfortunately, the MFW shows are an exclusive event, forbidden fruit reserved for industry insiders, VIPs, and wealthy clients or only accessible by invitation. Thus, influencers, fashion bloggers, pop stars, top models, journalists, or specialised photographers can attend the shows. But don't worry: there are solutions to this too.

A big screen at a strategic point in the city will allow us to watch fashion shows, but let's remember the online channels. On the milanofashionweek.cameramoda.it platform, the National Chamber for Italian Fashion offers users the opportunity to follow the digital and live streaming of fashion shows, but that's not all. There is also a section dedicated to multi-brand and single-brand virtual showrooms.
The shows will also be on the YouTube Fashion Channel after the event. The contribution of the Social Networks could be included, from the Camera della Moda Instagram profile to TikTok, Twitter and Facebook. As for mainland China and Japan, the week's events will be visible thanks to Tencent Video and Asahi Shimbun, respectively.

But what if I told you there are also ways to watch the shows in person? Yes, you can hear the sound of heels treading the catwalks, the scent of luxury in the air, and the spotlight's warmth on your skin. The Maisons themselves, in some cases, auction off tickets and then donate the proceeds to charity. On portals such as CharityStars you can try to grab tickets to the shows, backstage access, passes to the most exclusive after-parties and much more. Beware, though: tickets go fast!

Alternatively, after everyone who has a ticket and is on the list has entered, it can happen that the location is not complete. In these cases, a few lucky people may be admitted to the events. So the only thing you can do is get to the venue and arm yourself with a lot of patience.

Moreover, recently, some brands have decided to open their fashion shows and backstage to some lucky fans... Curious to know who they are? We'll tell you in the section on what's new in each edition of Fashion Week.

This Fashion Week includes a schedule of 74 appointments: 22 physical and 5 digital fashion shows, 32 presentations, 7 by appointment and 8 events.
Here is how Carlo Capasa, President of the National Chamber for Italian Fashion, talks about the upcoming event: "Creativity, innovation, quality, and sustainability are the main levers for the continuous development of the Italian fashion system. The Fashion Week calendar we are presenting today is full of appointments demonstrating Italy's leadership in men's fashion". 

The bond between Milan and fashion is profound, celebrated, and highlighted in the promotional campaign for January's fashion week and in the words of the Councillor for Economic Development with responsibility for Fashion and Design Alessia Cappello. 

The campaign, realised by CNMI, the Municipality of Milan and Yes Milano, will appear on the city streets from 8 to 16 January. The location chosen for the shots is one of the iconic places of Milanese daily life: the underground, particularly the Missori stop of the M3. The four models wear the looks of the brands Mordecai, Gams Note, MTL Studio and ViaPiave33. Ph: Carmine Romano, styling by Roberta Astarita.

As Alessia Cappello stated, Fashion Week in Milan is a pivotal event for the city's international reputation, and fashion represents one of the most essential pillars of Milan's economic growth. The kermesse is an opportunity to "showcase the creativity and style of the most prestigious fashion houses and emerging designers, but also an occasion to promote the extraordinary Italian craftsmanship, a symbol of tradition and at the same time increasingly oriented towards innovation and environmental and social responsibility. Values in harmony with Milan's identity and its commitment to the future". 

As every year, there is fervent anticipation for debuts, confirmations and great returns.
Here are some representatives of the new generation: Domenico Orefice, Institution By Galib Gassanoff, LaTorre, Mordecai by Ludovico Bruno, Noskra, Rubeus Milano, Stuart Weitzman with its first presentation of a men's line, ViaPiave33, Woolrich Black Label By Todd Snyder, Stone Island, which is planning something "more than just a fashion show", and Pronounce.
Among the "sacred monsters" that will return to tread the Milanese catwalks, there is great expectation for Fendi, JW Anderson and Gucci, which will open the kermesse with the man designed by creative director Sabato De Sarno. Presentations include C.P. Company, Church's, and Philippe Model Paris, with Tuomas Merikoski as its new creative director.

During this Fashion Week, womenswear is back in the limelight with 56 physical fashion shows (of which 2 doubles), 5 digital shows, 74 presentations including 7 by appointment and 26 events, making 161 appointments. These also include art installations, exclusive parties, special initiatives and unmissable side events such as exhibitions and conferences. All spread over (just) 6 days. Estimates predict 100,000 visitors, and Milan is ready to create the unique magic of its fashion week once again. 

Here are the words of Carlo Capasa, President of the National Chamber for Italian Fashion: "Italian fashion is doing very well in Italy and abroad, with 60/70% of the world's luxury goods produced right in the Peninsula".

The Milan Malpensa Airport was chosen as the location for the event's promotional campaign - realised by CNMI, the Municipality of Milan and Yes Milano -. The models wear clothes by Alabama Muse, Andreādamo, Inan Studio, Maison Nencioni, Marco Rambaldi, Des Phemmes, Francesco Murano, SSheena, So-Le Studio and Bea Bongiasca. Ph: Antonio Dicorato; styling: Francesca Cefis Casoli.

There is fervent anticipation for three important debuts: Adrian Appiolaza at the helm of Moschino, Tod's with its new creative director Matteo Tamburini, and Walter Chiapponi's Blumarine (formerly Tod's).
There will also be the big names that have written the history of Italian fashion, such as King Giorgio Armani, Prada, Dolce&Gabbana, Versace and Fendi. Absent, on the other hand, will be young brands that have gained an important role in the Milanese scene in recent seasons, including Cormio, Andreadamo and Act N°1. On the contrary, Marni (after a global tour) and Elisabetta Franchi will return to tread the Milanese catwalks; the Ethiopian-born London designer Feben will also be present with the support of Dolce&Gabbana.

More goosebump news: backstage at a fashion show is your dream? For the third time, Glenn Martens and his Diesel will give students and fans the opportunity to attend the fashion show and backstage. How is this possible? By registering online on the brand's website from noon on 13 February. The lucky winners of the 1000 e-tickets available will experience the adrenaline rush of the days leading up to the show from 18 to 20 February. Live streaming on the Diesel platforms will broadcast the fashion show's styling, casting, atelier, and setup.

Philosophy by Lorenzo Serafini has also decided to open its fashion show on Friday, 23 February, to its most loyal and creative fans. There are five tickets up for grabs to be won in two ways: the first will reward the best comment under a post on the brand's Instagram profile, and the other is a lottery to be entered by filling in a form that will appear on Instagram or Facebook to the brand's most assiduous followers.

In the following paragraphs, you will find details of all the Milan Fashion Weeks 2024. Follow us to stay up-to-date! 

Friday 12th

15:00 - Gucci - Via Cosenz 11
17:00 - Billionaire - Piazza della Repubblica 17
18:00 - Stone Island - Via G. da Udine 45
20:00 - Dsquared2 - Via Moncucco 35

Saturday 13th

11:00 - MSGM - C.so Buenos Aires, corner of Via Panfilo Castaldi
12:30 - Dolce & Gabbana - Viale Piave 24
14:00 - Fendi - Via Solari 35
15:00 - Jordanluca - Via F. Aporti, corner of Piazza Luigi di Savoia
17:00 - Neil Barrett - Via Ceresio 7
18:00 - Federico Cina - Via Tortona 27
19:00 - Emporio Armani - Via Bergognone 59

Sunday 14th

10:00 - Simon Cracker - Via Bergamo 14
11:00 - Pronounce - Corso Venezia 16
12:00 - Kway - Via dell'Aprica 12
14:00 - Prada - Via Lorenzini 14
15:00 - Andersson Bell - Via Tortona 27
19:00 - JW Anderson - Via Tortona 58

Monday 15th

10:00 - Dhruv Kapoor - Via delle Erbe 2
11:00 - Giorgio Armani - Via Borgonuovo 21
12:00 - Giorgio Armani - Via Borgonuovo 21
15:00 - Zegna - Location TBC

Tuesday 16th

10:00 - Carnet-Archive (digital)
10:30 - Children of the Discordance (digital)
11:00 - Gams Note (digital)
11:30 - Uni Form (digital)
12:00 - Maragno (digital)

From 05/12/2023 to 11/08/2024: ALDO FALLAI PER GIORGIO ARMANI 1977-2021. The exhibition recounts almost thirty years of artistic dialogue between the great stylist and the Florentine photographer.
Location: Armani Silos, Via Bergognone 40.

From 11/10/2023 to 11/02/2024: EL GRECO. For the first time in Milan, an unprecedented and ambitious exhibition project is dedicated to the great painter known as El Greco.
Location: Palazzo Reale, Piazza del Duomo 12.

From 17/11/2023 to 30/04/2024: FANTASMAGORIA CALLAS. Giorgio Armani, Alvin Curran, Latifa Echakhch, Mario Martone and Francesco Vezzoli tell the myth of Maria Callas in an unprecedented exhibition project.
Location: Museo Teatrale alla Scala, Largo Ghiringhelli 1, Piazza Scala.

From 31/10/2023 to 03/03/2024: GOYA. LA RIBELLIONE DELLA RAGIONE. The exhibition is a significant opportunity to retrace the artistic career of the Spanish master.
Location: Palazzo Reale, Piazza del Duomo 12.

From 20/09/2023 to 21/01/2024: JIMMY NELSON, HUMANITY. The first solo exhibition in Italy of Jimmy Nelson, one of the most important contemporary photographers at an international level.
Location: Palazzo Reale, Piazza del Duomo 12.

From 09/11/2023 to 18/02/2024: MARIA CALLAS. RITRATTI DALL'ARCHIVIO PUBLIFOTO INTESA SANPAOLO. The exhibition includes 91 images portraying Callas between 1954 and 1970, including many unpublished or never exhibited photographs.
Location: Gallerie d'Italia, Piazza Scala. 

From 05/10/2023 to 04/02/2024: MORANDI 1890-1964. The exhibition includes around 120 works and is one of the most important exhibitions on the Bolognese painter in recent decades.
Location: Palazzo Reale, Piazza del Duomo 12.

From 25/10/2023 to 10/03/2024: RODIN E LA DANZA. Through an original project, the exhibition recounts dance's strong creative imprinting on the works of French painter and sculptor Auguste Rodin, an artistic genius of the late 19th - early 20th century. 
Location: MUDEC - Museo delle Culture, via Tortona 56.

From 05/12/2023 to 10/03/2024: RON MUECK. The first Italian solo exhibition of Australian sculptor Ron Mueck. Among the works on display, for the first time in Europe, you can see the 2017 monumental installation Mass, composed of one hundred large skull-shaped sculptures.
Location: Triennale di Milano, Viale Emilio Alemagna 6.

From 25/10/2023 to 03/03/2024: TESORI ETRUSCHI. LA COLLEZIONE CASTELLANI TRA STORIA E MODA. An opportunity to admire the most important archaeological finds and extraordinary jewellery from the prestigious Castellani collection.
Location: Fondazione Luigi Rovati - Museo d'Arte Corso Venezia 52. 

From 21/09/2023 to 28/01/2024: VINCENT VAN GOGH. PITTORE COLTO. The exhibition offers a new interpretation of Van Gogh's works. It focuses on two significant themes: his strong interest in books and his fascination with Japan.
Location: MUDEC - Museo delle Culture, via Tortona 56.

Tuesday 20th

CNMI Fashion Hub Opening

Wednesday 21st

9:30 - Iceberg - Via Palermo 10
10:30 - Onitsuka Tiger - Via San Paolo 10
11:30 - Antonio Marras - Via Mecenate 84
12:30 - Diesel - Via Rubattino 56
14:00 - Fendi - Via Solari 35 
15:00 - Del Core - Via Gaetano Negri 6
16:00 - Marco Rambaldi - Corso Venezia 51
17:00 - Alberta Ferretti - Via Gattamelata, gate 14
18:00 - N°21 - Via Archimede 26
19:00 - Roberto Cavalli - Piazza degli Affari 6 
20:00 - Etro - Piazza Lina Bo Bardi 1

Thursday 22nd

09:30 - Max Mara - Via Piranesi 14
10:30 - Genny - Piazza del Duomo 12
11:30 - Calcaterra - Via A. Cappellini 25
12:30 - Anteprima - Via San Luca 3
13:15 - Sagaboi - Via G.C. Procaccini 4
14:00 - Prada - Via G. Lorenzini 14
15:00 - MM6 Maison Margiela - Via Olona 6bis
16:00 - Daniela Gregis - Via Villa Mirabello 6
16:00 and 17:00 - Emporio Armani - Via Bergognone 59
18:00 - Moschino - Via Turati 34 
19:00 - GCDS - Via Piranesi 10
20:00 - Tom Ford - Location see on invitation 

Friday 23rd 

09:30 - Tod's - Via Messina 41
10:30 - Blumarine - Via Brera 15
11:30 - Sportmax - Via E. Alemagna 6
12:30 - Philosophy by Lorenzo Serafini - Via E. Besana 12
13:30 - Vivetta - Corso Magenta 66
15:00 - Gucci - Via Cosenz 11
16:00 - Marni - Via Ferrante Aporti 15-23
17:00 - Sunnei - Location see on invitation 
18:00 - MSGM - Via Calabiana 6
19:30 - Versace - Location see on invitation 
20:15 - Maxivive - Via G.C. Procaccini 4
21:00 - Philipp Plein - Piazza Carlo Stuparich 1

Saturday 24th

09:30 - Ferrari - Piazza Vetra 7 
10:30 - Ermanno Scervino - Piazza Lina Bo Bardi 1
11:30 - Ferragamo - Viale Eginardo 2
12:30 - Tokyo James - Via G.C. Procaccini 4
14:30 - Dolce&Gabbana - Viale Piave 24
16:00 - Jil Sander - Via Perin del Vaga 2 
17:00 - Missoni - Via A. Maiocchi 7 
18:00 - Bally - Corso Venezia 16 
19:00 - Elisabetta Franchi - Via San Luca 3
20:00 - Bottega Veneta - Location see on invitation 

Sunday 25th 

09:30 - Feben supported by Dolce & Gabbana - Via Broggi 23
10:30 - Hui - Via Palermo 10 
10:30 and 11:30 - Giorgio Armani - Via Borgonuovo 21
12:30 - Luisa Spagnoli - Via E. Besana 12 
13:30 - Chiara Boni La Petite Robe - Via San Luca 3
14:30 - Aniye Records - Via Moncucco 35
15:30 - Avavav - Via Piranesi 4
16:30 - Reve Review - Via Calabiana 6
17:30 - Francesca Liberatore - Location see on invitation 

Monday 26th

10:00 - Annakiki (digital)
10:30 - Maison Nencioni (digital)
11:00 - Münn (digital)
11:30 - Phan Dang Hoang (digital)
12:00 - Laura Biagiotti (digital)

From 20 to 26 February: for the duration of Fashion Week, a provocative installation on climate change will warn passers-by about an important issue that can no longer be ignored—work realised by Fondazione CESVI, with Factanza and Mirror.
Location: Via Paolo Sarpi near numbers 19-21. 

From 22 to 27 February: Wednesday 21 from 5 to 9 p.m. ARA LUMIÈRE WITH GALIB GASSANOFF presents - by invitation only - a collection in collaboration with the Hothur Foundation. Ten pieces by Galib Gassanoff painted by children and handmade by women victims of acid attacks, the women whose resilience and redemption the Ara Lumiere brand is a symbol of, will be auctioned off. The exhibition will be open to the public from 22 to 27 February.
Location: Gaburro Gallery, Via Cerva, 25.

From 22 to 25 February: WHITE SNOW. Superstudio Più hosts vintage clothing curated by East Market and masterclasses by BioQitchen. Here is the programme: Thursday 22 February at 5 p.m.: 'Olfactory journey with QC Terme' conducted by I Murr to explore the connections between perfume, fashion and well-being; Friday 23 February at 5 p.m.: Masterclass 'Cinderella non veste Prada', where the ISIA University of Rome collective will present a project on how fashion can become an expression of personal stories; Saturday 24 February at 5 p.m. Masterclass 'The magic of fashion with Vague Bizzarre', which will reveal the world of tarot cards inspired by fashion. During the evening: MTV djset in the White Garden, free entrance with online registration.
Location: Superstudio Più, Via Tortona. 

24 February from 11 a.m. to 1.30 p.m.: JUERGEN TELLER, one of the most influential German contemporary photographers, presents his latest book, 'I Need to Live', with a book signing—Exhibition and release of 4 new artists books.
Location: Triennale Milano, Viale Alemagna 6.

24 February from 5 to 8 p.m.: FEDERICO CINA presents 'TOR-TEL-LÌ-NO'—launch of the new colour variants of the Tortellino and the Tortellino Mini Bag.
Location: Via Pier Candido Decembrio.

The Fashion Hub inside Palazzo dei Giureconsulti is also open throughout Fashion Week.

Cultural events: 

From 05/12/2023 to 11/08/2024: ALDO FALLAI PER GIORGIO ARMANI 1977-2021.
Location: Armani Silos, Via Bergognone 40.

From 05/12/2023 to 10/03/2024: RON MUECK.
Location: Milan Triennale, Viale Alemagna 6.

From 18/11/2023 to 07/04/2024: GUIDO HARARI. INCONTRI. 50 ANNI DI FOTOGRAFIE E RACCONTI.
Location: Fabbrica del Vapore, Via G.C. Procaccini 4. 

From 19/10/2023 to 16/03/2024: MICHEL HADDI: BEYOND FASHION.
Location: 29 Arts in Progress Gallery - Via San Vittore 13.

From 17/11/2023 to 30/04/2024: FANTASMAGORIA CALLAS.
Location: Museo Teatrale alla Scala, Largo Ghiringhelli 1, Piazza Scala.

From 09/02/2024 to 01/04/2024: DANIELE TAMAGNI. STYLE IS LIFE.
Location: Palazzo Morando | Costume Moda Immagine -Via Sant'Andrea 6.

From 20/02/2024 to 29/02/2024: FIFTIES IN FASHION | LA COUTURE ANNI 50.
Location: Accademia del Lusso - Via Montenapoleone 5.

From 21/02/2024 to 24/02/2024: AFRO FASHION ASSOCIATION.
Location: Fabbrica del Vapore, Via G.C. Procaccini 4. 

From 27/01/2024 to 01/04/2024: JUERGEN TELLER | I NEED TO LIVE.
Location: Triennale di Milano, Viale Alemagna 6.

The calendar for Milan Fashion Week men's collection Spring/Summer 2025 has yet to be discovered, but fear not: this article will be updated as soon as there are official announcements.

Don't forget that the best hotels are in high demand! Book a dream stay asap, for example at Luxury San Babila Apartment, in one of the most elegant districts of the city.

Keep following us, so you don't miss the best of Milanese fashion! 

The calendar for Milan Fashion Week women's collection Spring/Summer 2025 has yet to be discovered, but fear not: this article will be updated as soon as there are official announcements. Keep following us, so you don't miss the best of Milanese fashion! 

And if you're looking for an intimate and elegant place where to stay during your holiday in Milan, just try Porta 92 Romana.