Sanremo like a local: 10 things to do

This charming town in Northern Italy's Liguria is very popular for its long-standing music festival, storied floral tradition, and casino, one of only four in Italy. A trendy destination for A-list travellers since the 19th century, Sanremo has both the charm of an ancient borgo marinaro and the appeal of a modern yet cosy city. 

A few fun facts: the old town has a very peculiar shape; plenty of exciting events happen during the year; you can find a special local variety of Ligurian focaccia; fairytale villas pop up here and there opening onto enchanted gardens you just can't miss. 

Curious to know more? Read on and see what you can do to visit Sanremo like a local. 

We have already given you a glimpse. Now let’s dive deeper with the best tips to make the most of your stay in the City of Flowers.

In this portion of Italian Riviera aptly named Riviera dei Fiori, the abundance of flowers is a constant delight. It's impossible not to think of them as you stroll along seaside avenues surrounded by exquisite gardens and stately palm trees.

Don't settle for natural scents only, but follow the fragrant aromas wafting from local bakeries, too: the best focaccia of your life may be just around the corner.

The Ariston Theatre, well known across Italy for hosting the Sanremo Music Festival since 1977, stands like a landmark on Via Matteotti, a street lined with shops and stylish places to hang out. But just nearby, there’s also an old cinema where Italian author Italo Calvino used to escape as a child, and shops where you can still see original Art Nouveau side entrances

It's like the synthesis of the town spirit: unexpected gems emerge alongside what you already know. Follow your curiosity, and you won't be disappointed.

Here's what to do in Sanremo like a local, according to Visit Italy.

Our visit to Sanremo like a local begins at Porta di Santo Stefano, the entrance marking the boundary between the new town and the city’s old heart. 

From this 14th-century stone arch, you access the La Pigna quarter, a veritable fortified citadel.

The name, Italian for pinecone, refers to the shape around which the area developed from the 11th century: a dense network of narrow streets, covered passageways, small squares, terraced houses, and fortifications, all wrapped around the hill.

During your walk around La Pigna, you'll be enchanted by some of Sanremo's most stunning and iconic sights: the picturesque porticos of Piazza dei Dolori, the lush greenery of the Regina Elena Gardens, the historic Saracen Tower, and the sanctuary of the Madonna della Costa, Sanremo's primary (and panoramic) place of worship.

Pop over to the Mercato Annonario, which is open weekday mornings from Monday to Saturday. The recently renovated building dates back to the 1950s and is located on Via Martiri della Libertà.

Locals come here daily for their shopping, but it also draws curious tourists eager to discover and buy plenty of local specialities directly from the producers.

If you love browsing stalls for original clothes or that perfect vintage find, head to the Sanremo market, held on Tuesdays and Saturdays in Piazza Eroi Sanremesi.

With a short walk, you can also reach the city's most famous shopping street, Via Giacomo Matteotti, and its boutiques. Some shops still boast mosaic floors and painted walls dating back to the early 20th century.

If you are looking for a luxury shopping experience, take a look at this article.

It only takes about 15 minutes to wander along Sanremo's stunning seafront, the Empress's Promenade.

This passeggiata owes its name and charm to Maria Aleksandrovna, wife of Alexander II of Russia, who was so enamoured with Sanremo that she gifted the palm trees that still line its western stretch.

This is easily one of the most enchanting coastal walks on the Riviera, a long, palm-lined avenue overlooking the beach. Stately trees alternate with elegant seafront hotels and manicured gardens, a signature of Sanremo’s style.

Take your time and soak up the atmosphere just as Belle Époque travellers once did.

If you feel like it, visit the old marina to admire the sea's hues during sunset. In the early morning, you can even grab the freshest catch directly from the local fishermen.

Local events can really help you connect with Sanremo’s culture.

During the Italian Song Festival, all eyes are on Sanremo, and the whole city seems to revolve around the most iconic music event of the country. Naturally, the town doesn’t hibernate when the show is over.

Numerous events ignite the enthusiasm of citizens and tourists throughout the year. Join in the local festivities to interact with residents and discover the true essence of the place.

Sanremo in Fiore, a joyful explosion of spectacular floral displays that take over the streets, is among the most acclaimed. It takes place every year in spring.

In October, celebrations in honour of the patron saint, San Romolo, provide the opportunity to savour a traditional and folkloric atmosphere.

If you’re into vintage motors, be sure to catch the Sanremo Historic Rally in October, a throwback race where classic cars tear along the Ligurian coast.

When you visit a place known as the City of Flowers, you’ll need to delve a little to uncover what’s behind the name. You’ll find the answers in its parks, villas, and gardens, some of the loveliest in Italy.

One unmissable spot is dedicated to Queen Elena of Montenegro, wife of King Vittorio Emanuele III. The Regina Elena gardens were laid out in the 19th century, near the historic La Pigna district. While there, enjoy the view over the gulf and Sanremo’s rooftops.

The town’s largest public garden is Villa Ormond, home to exotic and rare plants, including precious ancient rose varieties. The place also includes a small Japanese garden, a palm grove, and the Floriseum, Sanremo’s Flower Museum.

For a more tropical feel, visit the lush Marsaglia Park, a splash of exotic greenery in the heart of Liguria.

Let’s tuck into Liguria’s street food scene, where focaccia reigns supreme. In Sanremo, the local twist is called sardinara, a classic base topped with a bold mix of tomatoes, anchovies, garlic, capers, and Taggiasca olives. A burst of flavour to polish off in a bite or two.

While you’re at it, don’t miss a slice of torta verde  (green cake), a crisp puff pastry filled with rice and seasonal vegetables.

Once the snacking’s done, it’s time to get stuck into the serious stuff. A plate of trenette with pesto is a proper Ligurian classic. Start with it and then move on to other local favourites: Sanremese-style rabbit, whipped cod, and red prawns.

For a sweet finish, go for a kiss, but one that’s tasty too: the pretty little Bacio di Sanremo, a threesome of two hazelnut paste cookies hugging a chocolate mousse. That’s amore!