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Looking for a luxury holiday in Italy? Here are the most popular locations, even loved by celebrities.

Italy is a continuous discovery of amazing regions and territories. With an immense cultural, artistic, historical and natural heritage, our country should be enhanced from north to south.

The proposals are endless, even for more niche tourism involving luxury destinations. From Lake Como to Portofino and Capri, let's discover together which are the 10 best luxury destinations in Italy.

10. Porto Ercole

Luxury destinations in Italy: Porto Ercole

Among the many most beautiful villages in Italy, there is a real gem in the Tuscan Maremma, Porto Ercole. It is part of Monte Argentario, in the province of Grosseto. Porto Ercole is full of wonders to explore. Every corner of the small town contains years of history, a history that makes this place unique, along with the beauty of its beaches, its small port and ancient monuments.

The lower part of the town, near the sea, is the most modern. Here, you can stroll through the small shops, trying typical local delicacies.

Moving towards the historical centre, located further south, you can begin your journey of discovery through the ancient and characteristic village.

To access the old part, you will have to cross the Porta Pisana in Via Ricasoli, where you can choose to undertake your exploratory walk through the various characteristic alleys or admire the town walls surrounding the entire village.

You can reach the Rocca Spagnola and Piazza Santa Barbara, which will give you an amazing view on the harbour and the beaches, with their crystal clear water and white sand.

9. Courmayeur

Luxury destinations in Italy: Courmayeur

Located at the foot of the fascinating Mont Blanc in the Aosta Valley, Courmayeur is one of Italy's most famous alpine destinations. The town is a real jewel. In winter, the snow covering the area is an actual painting on canvas. The landscape, surrounded by mountains, villages, and nature, offers a magical atmosphere and peculiarities that make anyone who visits this place fall in love.

The perfect destination for those who love mountaineering and hiking, Courmayeur is much more. The peculiarities that distinguish it, from the chalets to the refuges near the ski lifts to the village's narrow streets, make it a perfect destination even in the low season. There is no lack of luxury here, too, and you can breathe it in every corner of this beautiful town.

8. Cortina d'Ampezzo

Luxury destinations in Italy: Cortina d'Ampezzo

Called the Queen of the Dolomites, Cortina d'Ampezzo is known all over the world, especially to skiing enthusiasts, due to the largest set of ski facilities in the world.

Located in the Veneto region, in the province of Belluno, it is one of the most prestigious places in Italy. However, this place is not only suitable for the winter season but is also an ideal destination for warmer months.

Cortina is a combination of nature, history and unique beauty, so it has been declared a UNESCO site. Its origins can be traced back to Roman times, and over the centuries, it has become more important in terms of history. Every corner of this town offers fascinating scenery, from the characteristic historic centre to the surrounding peaks; Cortina is synonymous with enchantment.

There are numerous activities for relaxation and adventure. Immerse yourself in nature with pleasant walks, trekking along the multiple paths in the natural parks and mountain excursions. Reaching the Cinque Torri will be a great experience. It's a place of great historical value given the presence of trenches dating back to the Great War.

Cortina d'Ampezzo, therefore, is a place to be discovered, where worldly life takes place, and luxury services distinguish this wonderful town.

7. Forte dei Marmi

Luxury destinations in Italy: Forte dei Marmi

Forte dei Marmi is a unique place where history, art and culture blend with social life. An exclusive location, able to offer unforgettable moments. Undoubtedly a destination not to be missed for those who want to experience a holiday of luxury and relaxation. You might even meet celebrities during your stay.

A walk through the centre's streets with its numerous high-fashion boutiques is a must. Indeed, from Piazza Garibaldi, you can start an elite shopping tour with luxury brands such as Gucci, Prada and Versace.

However, the symbol of Forte dei Marmi is 'il Fortino', a historic building now used for exhibitions and events. Also not to be missed are the beautiful beaches, surrounded by the panorama offered by the Apuan Alps.

6. Porto Rotondo

Luxury destinations in Italy: Porto Rotondo

In the beautiful region of Sardinia, near the extraordinary Costa Smeralda, there is a little corner of paradise: Porto Rotondo.

It is the destination of famous celebrities and one of the best touristic places in the Mediterranean, you will be speechless at how fascinating this place is. The glitz that characterises Porto Rotondo is just an added value; what will leave you breathless are indeed its fabulous beaches with the crystal clear sea. The surrounding nature and the art and culture of this place will fascinate anyone who decides to visit it.

Porto Rotondo is divided into three areas: Punta Nuraghe, Punta Volpe and Punta Lada, where there are numerous resorts, flats and impressive villas of celebrities, politics and important TV and fashion people.

The first stop is the Port, known as Rotondo because of its rounded structure. You'll be surprised to know that this Port also has a significant history. Around 2,000 years ago, it was used as a port for commercial voyages in Roman times.

As soon as you arrive at the place, you will notice two Roman columns near the entrance itself. Although very old, this was the first step towards the significant development that has seen Porto Rotondo become such a popular destination.

The harbour will also surprise you with its perfectly Made-in-Italy design, and inside, you will find numerous yachts and luxury boats.

To give your tour an even more pleasant touch, we recommend a lovely walk along the quay, highlighted by the various bars and restaurants in the area.

5. Gardone Riviera

Luxury destinations in Italy: Gardone Riviera

One of the best locations for luxury tourism in Italy is undoubtedly Gordone Riviera. It is located on the shores of Lake Garda in the province of Brescia.

What makes it a perfect tourist destination for foreigners and Italians is its central European character with its undisputed elegance, determined by the presence of spectacular villas, monuments, and enchanting places.

The importance of this place is also given by the Vittoriale degli Italiani of the great poet Gabriele d'Annunzio. This complex of buildings, commissioned by the writer, houses many extraordinary areas such as gardens, squares, streets and even an open-air theatre.

In addition to the museum, don't miss the Mausoleum, the poet's burial place. Gordone Riviera is perfect even only for a day trip.

However, this village has much more to offer. Nature plays an important role, such as the André Heller Botanical Garden, which gives visitors a pleasant walk among some 3,000 different plant species, an undoubtedly suggestive atmosphere in complete relaxation.

Don't miss out on the lakeside promenade, considered one of the most fascinating on the shore of Lake Garda. Here you can enjoy a splendid view, surrounded by bars and restaurants.

Thanks to its unique features, Gordone Riviera is considered a luxury destination due to the presence of luxury hotels, which offer their wealthy guests exclusive activities and services.

4. Portofino

Luxury destinations in Italy: Portofino

Called the "pearl of the Tigullio", Portofino is one of the symbols of luxury holidays in Italy. One of the most beautiful gulfs in Italy and the world, the beauty that characterises this place is difficult to describe. You have to visit it to make the most of its charm.

Portofino is located to the southeast of Genoa, on the Ligurian Riviera and it's a favourite place for many international celebrities. The scenery offered by this place is unique. The colours, the crystal clear sea and the fascinating views of the sea make Portofino a destination not to be missed, dedicated to nature and relaxation.

In addition to being fascinated by the landscape as a whole, we recommend you to stroll through the historical centre of the village, where, in addition to bars, restaurants and luxury shops, it is also possible to get to know Portofino from a historical point of view. The San Fruttuoso Abbey is absolutely worth a visit, but you can only reach it on foot. It is located in an inlet, which makes it definitely a special place.

The characteristic "piazzetta" is the symbol of Portofino, with colourful buildings overlooking the small harbour and the presence of numerous yachts, the setting is even more exclusive. 

3. Lake Como

Luxury destinations in Italy: Lake Como

The magic of Lake Como is internationally recognised. Located in the province of the same name and the region of Lombardy, even great writers and artists such as Alessandro Manzoni, Verdi and Flaubert fell in love with it.

It is impossible not to be amazed by the enchanting atmosphere of the landscape, with historic villas on the shore, gardens, nature and fabulous views.

They describe it as an Eden because of the characteristic and paradisiacal beauty surrounding the lake. We often hear about how Lake Como is the favourite destination of many celebrities from overseas. Their sumptuous villas stand out. Among these, we remember the famous Italian residence of George Clooney.

Villa Versace and Villa Olmo are also worth mentioning, the latter is historically remarkable. It has hosted many influential people such as General Bonaparte, Giuseppe Garibaldi and Ugo Foscolo.

The charm of Lake Como has also been chosen as a movie set for several famous movies such as Casino Royale, filmed in the Villa del Balbianello together with the movie Star Wars Episode II: Attack of the Clones.

2. Amalfi Coast

Luxury destinations in Italy: Amalfi Coast

When we think of luxury destinations in Italy, the Amalfi Coast is definitely on top of the list. You shouldn't miss an idyllic landscape like this. This beautiful coastline overlooks the gulf of Salento and Naples and stretches for about 40 km. In 1997 it was declared a UNESCO World Heritage Site.

With its beaches, bays and towns overlooking the sea, the Amalfi Coast offers some amazing views and a truly Italian experience. The area encompasses several towns, the most visited of which are Positano, Amalfi, Maiori, Minori and Vietri sul Mare.

These are the emblem of luxury holidays, with many celebrities choosing to spend their time off here. Dream villas, hotels with breathtaking views and sumptuous restaurants make the coastline a real elite destination.

The Amalfi Coast deserves to be explored at least once in a lifetime, its beauty will not go unnoticed, and the colours of its landscapes will make your experience even more unique.

1. Capri

Luxury destinations in Italy: Capri

Charles Dickens once wrote, "There is no spot in the world with such delightful possibilities of repose as this little isle." And nothing describes Capri better than this quote.

Who doesn't know this beautiful island? Tourists from all over the world love it. This little corner of paradise is teeming with wonders to be discovered. It is called the "pearl of the Tyrrhenian Sea" and is located in Campania, in the Gulf of Naples. Usually, when people hear about Capri, they associate this fascinating place with the glitz that characterises it. It is no coincidence that it is one of Italy's most visited luxury destinations.

Even the ancient Romans adored Capri. In fact, Emperor Augustus initiated the enrichment of the town, having sumptuous villas and domus built.


There are many reasons to love this place, but we would like to mention the most important ones and those that are its emblems.

The town of Capri has so much to offer, such as beautiful churches, monuments and museums. The Piazzetta is the best-known place where the whole town is concentrated with its narrow streets, bars, restaurants and luxury boutiques. However, not to be missed are the Faraglioni, the undisputed icon of Capri, the Grotta Azzurra, one of the most beautiful Italian caves, and the small but splendid beaches such as Marina Piccola. Capri is exclusivity to be enjoyed.

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